IRONMAN 70.3 Staffordshire is proud to protect the AONB

Ironman 70.3 Proud to Protect AONB 1- photo
Organisers of one of the ultimate tests of endurance, IRONMAN 70.3 Staffordshire, have been awarded a ‘Proud to Protect Cannock Chase AONB’ certificate.

This shows a commitment by IRONMAN that it will work with Cannock Chase AONB to look after the Area of Outstanding Natural Beauty when it holds its event on the protected landscape in June.

The Proud to Protect certificate was launched by the Cannock Chase AONB partnership earlier this year, as part of its ‘We Heart Cannock Chase AONB’ pack.

Aimed at event organisers, the pack explains how the AONB Partnership is working to balance a fantastic selection of events with the need to look after the protected landscape.

It includes a tool kit, which features a publicity section and information about how to achieve the ‘Proud to Protect Cannock Chase AONB’ certificate and stamp.
This stamp can be added to publicity material to show visitors that event organisers are working with Cannock Chase AONB to look after the area for future generations to enjoy.

It requires event organisers to sign up to a set of standards to achieve it, including working with the Cannock Chase AONB team to lessen the impact any event has on the fragile habitat.

Kevin Stewart, from IRONMAN UK, commented: “It’s important to us that our events have a good local impact, not just economically, but also in helping to protect the environment. We are keen to demonstrate our commitment by signing up to the Proud to Protect set of standards and working closely with the AONB.”

IRONMAN 70.3 Staffordshire will pass through Cannock Chase on 14 June 2015. The triathlon involves a 1.2 mile swim through Chasewater reservoir, a 56-mile bike course through Staffordshire, via King’s Bromley, Marchington, Rugeley and across Cannock Chase, concluding with a 13.1 mile run that will start and finish at the Shugborough Estate.

“IRONMAN 70.3 Staffordshire has really embraced the We Heart Cannock Chase initiative and we’re delighted to have awarded the event organisers their Proud to Protect certificate.

“We look forward to working with IRONMAN in the run up to this eagerly anticipated event,” said Emma Beaman, Assistant AONB Officer for Cannock Chase AONB.

To find out more about the ‘We Heart Cannock Chase AONB’ campaign and to download the pack, please visit

To discuss how to plan an event that does not have a negative impact on the precious landscape, please contact Cannock Chase AONB team by calling 01785 619185 or emailing

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